An Introductory Guide to Business Communication and How it Can Help You Succeed

Updated: 06/09/2022

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Effective business communication is essential for career development

What is Business Communication?

Business communication is the art of verbal and non-verbal communication. It is an important aspect in any company and can be essential to your career growth and development.

Business communication can be categorized into two types:

1) Internal Communication 

This type of communication occurs within an organization and includes all the various forms of interactions between employees, such as meetings, email exchanges, phone conversations, memos and so on.

Internal communications can be classified into two types - formal and informal communications

Formal communications are those which are planned in advance for a specific purpose such as meetings or presentations whereas informal communications are those which happen spontaneously either face to face or over.

2) External Communication 

This is the other type of business communication which involves interactions with people outside an organization. This includes interactions with suppliers, customers, partners and so on.

How to Communicate Effectively in the Workplace

Communication is an essential part of the workplace because it is the way we interact with one another. It can be verbal or non-verbal and direct or indirect.

There are many ways to communicate effectively at work. You can do so by learning how to speak up, how to listen, and how to use body language. You should also learn how to have difficult conversations, how to negotiate, and how to write an email that gets a response.

Communication is a skill that everyone needs in order for them to excel in their work environment. If you want better communication skills, you'll need to learn what they are and train them, both with an instructor and in the real-world, in your company.
Effective communication is essential to make progress at work

How to Write Emails That Get Responses

We aren't only discussing verbal communication. Written business communication is equally as important, especially if you write a lot of emails to partners and clients or to colleagues inside your organisation. 

The following advice will help you write emails that get responses.

First, you need to have a compelling subject line. Your subject line can include the recipient's name and a question or problem that they are likely to care about. For example, “Hi John, do you have time to chat about ABC?”

Second, make sure your email is concise. The average person spends less than five seconds reading an email before deciding if it's worth their time or not. So don't waste this precious time by writing long paragraphs of text that no one will read. Instead, use short sentences and bullet points to highlight the most important points of your message.

Securing a response from someone can be difficult when they're bombarded with emails every day. But if you follow these steps, you get better results. 

How to be a good communicator?

Communication is the process of exchanging information and sharing thoughts, feelings and ideas with others. It is an essential part of daily life.

In order to be a good communicator, you need to be able to listen and understand what the other person is saying. You need to be able to express your thoughts in an understandable way and you need to know when it’s time for your conversation or meeting to end.

These are the absolute basics and if you’re already a Convo student, you will have learned these as a by-product of your language learning. 

However, you can build on these skills by learning more specifically about how language, body language, non-violent communication and delivery can all impact your communication. 

This can be revolutionary for your career and relationships, creating new opportunities to grow and develop. 

The Importance of Business Communication and How It Can Help You Succeed

Business communication is an important skill for any person in the workforce. It can help you get ahead of your competitors and make a name for yourself.

If you work in an international organisation or realise how important effective business communication is for your career, discover our training "Talk Shop", designed by our Founder Steven Pigeon for professionals like you to train your skills in public speaking, presentations, negotiations, terminology and much more.
Info and enrolment here 


4 ways Convo can help you when you are ready..
1.  Meet a teacher and discover your language level
2. Join A Group Course
3. Become An Ambassador & Earn
4. Connect With People Around The World

Ready to dive in?
Start your language learning journey.

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